Why have game rental costs gone up when...?

When I was younger, video games generally cost $70/$80 to buy, and renting them cost $4 or $5. Because of that I never bought many games - I just rented the hell out of them.





Now games generally cost $50/$60, which is a good drop. Unfortunately, I outgrew most of my interest in games years before that drop, hehe.





But I'm having a couple relatives visit soon, so I go up to the movie store to rent a Wii system for us all to try out. While there the worker tells me they're now charging $8 for game rentals?





Why would the cost of renting games nearly double when the price of games has dropped by 25%?Why have game rental costs gone up when...?
because the demand has gone up. Why have game rental costs gone up when...?
That's a dumb answer.

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you rented a wii...? uhg

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